The new initiative between Deezer and UMG will seek to better align the interests of artists, fans and streaming services and explore ways in which artists at every point in their careers and from every genre and geography can more fully benefit commercially from streaming. While streaming has become the main method of consumption for music fans globally, the streaming renumeration model has not evolved meaningfully during that time. The rise of Deezer and other subscription streaming services remains the most significant phenomenon to occur in the music industry in decades, driving growth and opening opportunity for artists and fans around the world. ![]() ![]() This initiative underscores the company’s continuous and unwavering commitment to advancing these efforts across its platform. Deezer was one of the first platforms to commit to exploring alternative payment models to help assure artists are compensated fairly. Through this collaboration UMG and Deezer aim to develop new methods that holistically reward recording artists and songwriters for the value they create and to reimagine and update the engagement model for Deezer’s users and the artists they love. SANTA MONICA & PARIS, MaUniversal Music Group (UMG), the world leader in music-based entertainment, and Deezer, one of the largest independent music streaming platforms in the world, today announced an initiative between the two companies to investigate potential new economic models for music streaming that more fully recognize the value artists create. UNIVERSAL MUSIC GROUP AND DEEZER ANNOUNCE INITIATIVE TO EXPLORE NEW ARTIST- AND FAN-FOCUSED STREAMING APPROACH ![]() ![]() UNIVERSAL MUSIC GROUP AND DEEZER ANNOUNCE INITIATIVE TO EXPLORE NEW ARTIST- AND FAN-FOCUSED STREAMING APPROACH.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |